| Leaders
and Champions |
|
Contacting
The Media And Public Officials
Service Nation’s guide for communicating with
elected officials including eight steps to inviting elected officials
to a service event. This material could be adapted to MLK Day activities. |
|
Tips
For Inviting Your Elected Official To Visit Your Program
A sample invitation and tips for scheduling a visit
to your program by a congressional official. |
|
| Resources
for Individuals |
|
Individual
Ways to Serve
Ideas for people who are looking for more opportunities
to make a difference in their communities. Many new ideas will be
added on January 1, 2009. |
|
| Volunteer
Management |
|
Team
Leader Tips
Tips for team leaders of MLK Day service events. |
|
Online
Course In Volunteer Management
An online course in the basics of volunteer management. |
|
Online
Course In Utilizing Volunteers As Project Leaders
An online course that offers strategies for recruiting,
training and supporting volunteer project leaders. |
|
Online
Training Videos For Volunteer Leaders
Series of four videos to train volunteer leaders to
develop a project, recruit and lead volunteers, and reflect upon
service. |
|
Creating
A Central Organizing System For A City-Wide Service Event
Description of how lead organizations coordinate a
city-wide service event that involves thousands of volunteers. |
|
Incorporating
Service Learning
|
|
Reflection
Ideas
Suggestions for reflection activities to incorporate
into your MLK Day event.
|
|
Service
Learning Curriculum
A compilation of service-learning activities and resources for MLK
Day events.
|
 |
National
And Global Youth Service Day Service-Learning Toolkit
Eight lessons to walk young people through learning
project management skills in a service-learning context that can
be adapted for other service days. |
|
Inclusive
Volunteer Recruitment
|
|
Using
Viral Marketing To Recruit Student Volunteer Leaders
A description of ways to use viral marketing techniques to reach
student volunteers. |
|
Effective
Practices Guide To Inclusive And Accessible Days Of Service
Step by Step Guide to Planning an Inclusive Day of Service.
|
|
Choosing
Appropriate Outreach Techniques For Different Generations
Message and outreach techniques for reaching youth, young adults,
boomers and post-career volunteers.
|
|
Providing
Educational Activities For Children On Martin Luther King, Jr. Day
Examples of MLK Day activities that AmeriCorps members provided
for children during an adult-oriented MLK Day presentation. |
|
Communications
|
|
MLK
Reporters
Use social networking tools, Twitter and Flickr, to provide up to
the minute reporting of your accomplishments on MLK Day. |
 |
Checklist
For Planning Effective Presentations
A quick list of questions to help plan an effective group presentation. |
|
Getting
the Word Out |
|
Communications
Toolkit
A Guide to Navigating Communications for the Nonprofit World |
|
Why
Bad Ads Happen to Good Causes
Information on how to create an ad that is worthy of your cause. |
|
Writing
A Press Release
A guide to writing a press release to gain attention for your
program or event.
|
|
Getting
Press For Your Project
A tip sheet for how to get press coverage of your project. This
tip sheet is written for young people but has useful suggestions
for all audiences.
|
|
Thirteen
Tips For Pitching Your Story
Ideas for how to tell your story in a way that will be likely to
create positive media attention.
|
|
Working
With Media
Tips for working with the media that include links to a sample
press release and media advisory.
|
|
Sharing
Your National Service Story: A Guide To Working With The
Media
A comprehensive guide for how to work with various types of media
to promote your national service program.
|
|
Top
10 Tips For Local Media Relations
10 tips for developing strong relations with your local media.
|
|
Dr.
Martin Luther King, Jr. Quotes |
|
Building
Media Relations: Making it Newsworthy |
|
Social
Networking
|
|
MLK
Social Networking |
|
MySpace
and YouTube and Blogs, Oh My!
A newsletter reviewing the various Web 2.0 tools and how they can
be used by youth-serving organizations. |
|
eOrganizer
A kit of e-Tools for grassroots community organizing. See
the Stakeholders and Strategic Partnerships section for how to
use eTools to identify potential partners and cultivate relationships.
|
|
Collaborations
& Partnerships
|
|
Collaborations:
Working Together for the MLK Day of Service |
|
Understanding
and Facilitating Group Process When Engaging Student Volunteer
Leaders:
An overview of the stages of the group life cycle that can help
a group leader understand how to work with and manage a group-led
project. The resource is written for groups that involve
students but can be generalized to other groups. |
|
Assessing
Potential Partnerships With Community Based Organizations
An effective practice for how to assess which organizations would
be a good partnership fit.
|
|
Leveraging
Partnerships For Community Impact
Online course to learn how to determine your organization’s
readiness to partner, assess potential partnerships, and contact
community organizations to establish and build relationships. |
|
Forging
Strong Partnerships Between The Philanthropic And Faith Based Community
An effective practice focused on how to approach and work successfully
with faith-based organizations. |
|
On-The-Go
eTA Newsletter
Overview of the ways that corporations support nonprofit causes
and how to find a corporate sponsor that fits your cause. |
|
Project
Development/Event Planning
|
|
MLK
Prep Charts
These
hour by hour charts will help you with making final preparations
for the MLK Day of Service. |
|
Martin Luther King Day Toolkit
A step by step guide to planning the Martin Luther King Day of Service. Hard copies available at www.nationalservicepubs.org. |
|
Involve
Kids in the MLK Day of Service
Ideas
and Resources for MLK Day of Service Projects for Kids from Pre-K
to 8th grade. |
|
King
Day Of Service Project Examples
A
list of potential MLK Day projects. |
|
Planning
Your Project
Additional
project examples. |
|
Developing
Volunteer Projects Toolkits
Collection of online tools and tip sheets for project management.
|
|
Project
Planning Online Course
An online course in the basics of planning a successful service
project from conception to follow up.
|
|
MLK
Day of Service Step by Step Guide
This step-by-step guide provides an overview of tasks
and considerations for planning a successful MLK Day event. |
|
Developing
Volunteer Projects Toolkit - Timeline
A timeline of actions to complete in the volunteer project
planning process from 8 weeks out through completion of the event. |
|
Effective
Practices – Planning a Service Event
A series of effective practices covering a wide range
of event planning topics. |
|
MLK
Day Project Development Kit
Resource used by Greater Philadelphia MLK Day of Service, which
organized 60,000 volunteers serving in over 600 service projects
for the 2008 MLK Day. |
|
4 Keys to Special Events Fundraising
Ensure the time and investment given to your MLK Day project is well worth the effort. Use this guide to holding a successful special event – with a How-To Booklet, Interactive Tutorial, and a set of Countdown Cards – and work with your volunteers to expand the impact of MLK Day across your community. |
|
Project
Management
|
|
On-Site
Project Management
Online course in how to manage volunteers and time effectively
on the day of a service event.
|
|
Introduction
to Project Management Skills
An overview of the various skills needed for effective project
management, such as estimating time accurately, using gantt charts,
and creating stakeholder buy-in, with links to more in-depth
instruction on developing each of these skills.
|
|
How
to Manage a Project
Straightforward overview of the steps required to manage a project.
Includes links to additional articles on specific project steps. |
|
| Resource
Development |
|
Fundraising
On The Go
Suggestions for how to incorporate fundraising into regular, ongoing
activities of a busy organization with busy staff.
|
|
| Tips
for Recruiting Corporate Partners |
|
| Fundraising
Tips for MLK Day of Service |
|
| Tips
for Fundraising and Event Planning |
|
Asking
For Donations
Step by step suggestions for how to prepare for and approach a
prospective donor. Focuses on financial contributions
but can be used for in-kind requests too.
|
|
Preparing
A Case For Support
Describes how to develop an effective case for support of your
program. |
|
Fundraising
Toolkit
MLK Day toolkit for attracting and working with corporate partners. |
|
Now is the Time "Sizzle Reel"
This video of highlights of MLK Day accomplishments is a great resource for getting community partners and funders excited about getting involved with King Day efforts in your community. Hard copies are available at www.nationalservicepubs.org. |
|
Business World Travel Kit
Another interactive tool for identifying the right types of businesses to partner with and also demystifies the language of business so that a non-profit can more effectively approach businesses for partnerships. |
|
